Design
Lab
The Poet Society Est. 1981
Apparel & Design
THE HEATMAKERZ
Poet Society partnered with Music Producer: The Heatmakerz for a 6 month merchandise and apparel campaign where we designed and launched apparel to support the brand motto of, "Keep Working Till it Works..."
JOELL ORTIZ
Poet Society partnered with Rapper: Joel Ortiz for a 6 month merchandise and apparel campaign where we designed and launched apparel to support the brand identity of the "YAOWA".
AZAD, THE BRAND
Poet Society partnered with AZAD Watches NYC to create, The Azad Seal/Crest. An extension of the brand logo that the client wanted to be tied to the values of his company. Our designers came up with the idea of a watch dial that reflected the "12 Timeless Values" . The Azad crest has now been seen everywhere from the jumbo tron at Times Square to plastered across all the mega screens at the Barclay center in Brooklyn, New York and on Showtime and HBO Boxing.
The Poet Society design team has worked closely with Poet Ali on the design and execution of most of his creative initiatives & projects: From the design of his website, to the illustrations and design found in his book of poetry on Amazon Books. He is a member on our Board of Directors and a brand whose mission and purpose are keenly aligned with what we stand for as a company.
